About

Chief Deluxe is a lifestyle brand that stands for the Highest Rank (Chief) and a Superior Kind (Deluxe).

The backstory behind the Chief Deluxe brand comes from an alternate history mythology. As the story goes, in an alternate timeline, some time after the Europeans began arriving in the Americas, instead of trusting them the Native Americans planned and executed a grand offensive attack on the English homeland. Led by the fierce fighting Comanche tribe they crossed the Atlantic and were victorious in their assault on England. After the fighting ended the head of the Comanche was crowned the new King of England.